OPEN INNOVATION & VENTURING


Consumer Brands Innovation and Venturing

Bringing numerous product innovations to the market like the first self-acting laundry detergent in the world, the first ever liquid hair shampoo and the first hair spray, just to name a few – we have shaped the lives of millions of people. Henkel looks back on a great history of innovations that revolutionized markets multiple times, and this tradition still continues to this day. We are well-known for our iconic brands such as Persil or Schwarzkopf, that were – and are – developed with leading technologies.

Together with consumers, customers and partners we are creating more value by constantly innovating and improving the performance of our products with a reduced ecological footprint. Key factors are digitalization and consumer insights. We create consumer value through digitalization by analyzing the needs and upcoming market trends.

INNOVATION WITH CONSUMERS

HCB Innovations Consumers

To grow our business and meet the constantly evolving needs of consumers, we not only get to know them, but collaborate with them. For instance, we want users of our products to help decide on improvements to the design and the services. Together, we are designing our brands and products, while putting sustainability and the circular economy at the center of what we do. Our aim is to take a leading role to protect our planet through our actions and encouraging others to follow us.

INNOVATION PARTNER­SHIPS


Consumer

Henkel is well known for its innovative laundry, cleaning, and hair product lines. Our aim is to offer our customers and consumers the best possible quality and offer them the most innovative solutions. To achieve this, we work with partners worldwide. We look for creative ideas for new products, materials, and solutions to meet existing challenges. Be a part of our success story and put your expertise to use.

CORPORATE VENTURING

Henkel dx-ventures-promotion image

Henkel dx Ventures is the corporate venture capital arm of Henkel’s consumer goods business focusing on core areas of Digital Commerce and Sustainability. We partner with start-ups for co-innovation and invest in promising ventures. Together, we generate new ideas and bring them to market quickly and effectively. Benefit from our in-depth market and technology know-how, access to Henkel’s global scale network, and our expertise in consumer markets.