I spent three years in the Shopper & Net Revenue Management department, where I acquired knowledge across all Henkel Consumer Brands Categories. This experience helped me to understand shopper needs, drive category growth, take part in strategic decisions like pricing and promotions, and develop my analytical skills significantly.
Currently, I am in the Marketing Department, responsible of Laundry Detergent brands like Wipp Express and Perlan. This role is an opportunity to fully explore the entire marketing journey, from launching new products to developing brand communication and promotional strategies. It's truly enriching to see how the knowledge gained in my previous experience is benefiting me in this new marketing role.