A corporate world is often described as a marine tanker: Stable, but difficult to adapt in terms of new economic, ecological, and cultural directions. It is steered from high level, and it is often difficult to see what is going on at the base. I experienced Henkel listening to the voices from the base and we as the Innovation Impact Program are like a sailing boat, taking the wind and connecting and accelerating ideas. Nevertheless, it sounds like a dream world – it is not. There are hurdles, but you can handle them, and you are encouraged to find and implement solutions, be the impact.