Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Manager, Market and Customer Activation
Apply for this role
Manager, Market and Customer Activation
Apply for this role
About this position
About this Position
- This job would report to the Global Head of Market and Customer Activation (MCA). The role is to drive customer activation strategy and implement promotion activities for the China region.
- Responsible for marketing and communications strategy and execution plans which include event management, digital marketing, content strategy, brand awareness, media engagement, demand creation and internal communications. Partnering with the business, the candidate is to drive result-oriented integrated marketing communications campaigns to help achieve key strategic initiatives and build brand preference and awareness of the electronics business.
What you´ll do
- Establish a scalable marketing and communications strategy and execute it successfully across target personas, segments and markets with positive financial impact for the company.
- Drive an integrated activation and communications strategy from sales engagement, digital marketing, event management, media relations to content marketing in support of the business priorities.
- Responsible for content strategy by creating compelling contents and campaigns that attract, engage and retain the targeted persona.
- Reinforce innovation leadership by positioning AME as an innovator to claim that space and generate preference among customers.
- Work closely with the local commercial teams in product and solution activation campaign,and differentiated messaging to accelerate reach to key and emerging market.
- Implement result-oriented events that are measurable and data-centric, and bring best practices in event follow up.
- Drive engagement with distributors through regular updates and communications.
What makes you a good fit
- Bachelor’s degree required.
- A solid experience of 8-10 years in marketing and communications.
- Strong ability in conceptualizing, planning, executing, and evaluating full spectrum of communications deliverables, including lead generation, digital marketing, sales tool development and content creation.
- Proven project management experience and handling multiple projects simultaneously.
- Resourceful, results driven and able to work effectively in a matrix environment and tight deadlines.
- Analytical with meticulous attention to detail, translate business and marketing strategy into an acquisition plan.
- Good interpersonal skills including the ability to interact, influence and communicate effectively with all levels of management and different culture.
- Creative, innovative and team-player.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25075552
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.