Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Global Masterbrand Strategist
Apply for this role
Global Masterbrand Strategist
Apply for this role
About this position
What you´ll do
- STRATEGY:
Develop Global Masterbrand strategies including:
- Global Brand Platform and Strategy.
- Global Brand Communication Platform and Strategy.
- Global Taglines and creatives.
- Global Artist Collaboration.
- Global Campaign, brand books, Visual identities, guidelines. - CAMPAIGNS:
- Develop Integrated campaigns across all touchpoints.
- Manage production, shooting and assets development and deployment. - IMPLEMENTATION & GOVERNANCE:
- Steer local yearly activation plans to drive reach and ROAS, brand awareness, association, preference, loyalty.
- Proactively engage with local markets to ensure excellent knowledge of countries’ needs and trends, steer implementation in countries and facilitate best practices sharing among markets.
- Set governance model to ensure materials developed globally/locally meet brand guidelines. - BUDGET & TEAM:
- Recommend and monitor budget.
- Team Management: recruitment, motivation, and development as well as organization design recommendations to manager.
What makes you a good fit
- Over 10 years of successful Brand Strategy and/or Brand Communication strategy, ideally with a global Masterbrand, on the brand or agency side.
- Over 5 years Brand Activation Management with demonstrated results in driving impactful campaigns.
- Excellent project steering skills to efficiently drive creative big-scale projects with multiple external and internal stakeholders incl. creatives agencies, artists, KOL.
- Deep understanding of CMI, trends.
- Great collaborative and solution-oriented mindset.
- Sharp creative and conceptualization and copy writing skills.
- Ability to challenge status quo and to adapt.
- Experience in Beauty / Premium brands a plus.
- Experience in APAC a plus.
- Understanding of Japanese and Chinese culture, markets, consumers a plus.
- Language skills: full professional capabilities in English, Japanese a plus (not mandatory), Chinese a plus (not mandatory).
- Work experience in an international/APAC environment.
- Additional Asian languages would be a plus.
- Expertise in Digital would be a plus.
- Experience in creative agencies would be a plus.
- Social Activity interest.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25078253
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.