Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Global Marketing Specialist, Haircare
Apply for this role
Global Marketing Specialist, Haircare
Apply for this role
About this position
About this Position
- Drive sustainable growth of the Professional HAIR COLOR category for Global Professional division to gain market leadership in hair color market in JP/CN/APAC.
- Become one of core member to grow the hair color brand with innovative NPD pipeline and customer-centric 360 marketing plan to maximize on/offline engagement with hair stylist and end-consumers across Asia.
- Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams.
- Think big and be brave to join the exciting journey of innovation & change in the diverse, multi-national Shiseido Professional Business Unit.
What you´ll do
- Manage selected HAIR CARE project independently using marketing skill & knowledge.
- Manage NPD plans/insight/targeting/concept/production/COG control/pricing.
- Make a clear USP, unique product story and Communication story.
- Manage developing new and existing marketing/communication activity/on-line and off-line tools to enhance customer journey touch points.
- Track progress of project KPIs for HQ and country.
- Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams.
What makes you a good fit
- Minimum '5 years marketing experience
- Track record in global/regional roles developing product category brand strategies and activity at consumer goods company.
- Experience in NPD and/or 360 marketing, on/offline communication (preferably in hair care or skin/body care) by oneself
- Experience in KPI tracking
- Experience and skill to drive the above marketing tasks independently
- Brand Communication/ PR/ NPD/ marketing / digital marketing basic skills
- Project management skills
- Content production / Agency management
- Presentation skills
- Business English/Japanese
- Resilience for times of business transformation/Stress tolerance/Flexibility
- Beauty market experience a plus
- Sense for aesthetics and creatives a plus
- Experience in Region/Country collaboration & steering a plus
- International experience, Asia preferred
joining Henkel
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Retirement Pension Plan (Corporate DC and CB composition)
- Sick Leave
- Group Term Life Insurance
- Supplementary Workers' Accident Insurance
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 24073294
Job Locations: Japan, Tokyo-To, Shinagawa
Contact information for application-related questions: recruitment.jp@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.