Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Market & Application Manager ACM APAC
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Market & Application Manager ACM APAC
Apply for this role
About this position
The Markets & Applications Management position offers an exciting opportunity for an experienced professional to lead the strategic direction and management of a diverse product portfolio. In this key role, you will drive market analysis, product development initiatives, and collaborate across teams to achieve business goals. The ideal candidate will bring strong analytical skills, a proven track record in market and customer insights, strategic portfolio management, innovation pipeline development, and a knack for thriving in fast-paced environments. This role allows you to shape product offerings and make a significant impact on the company’s profitability and growth. If you’re a results-driven individual with a strategic mindset and a passion for staying ahead of industry trends, we encourage you to apply and join a team committed to delivering customer value through customer centricity, synchronization, and forward-thinking.
What you´ll do
- Conduct in-depth market analysis to uncover growth opportunities within specific regional segments, delivering actionable insights to both regional and global teams to drive strategic initiatives.
- Develop a deep understanding of regional markets through competitive benchmarking, acting as a key link between local markets and global strategy while integrating essential customer feedback and requirements.
- Identify and evaluate regional market opportunities for localized initiatives, focusing on untapped potential and high-impact applications not covered by the global strategy. With special focus on E-Mobility transformation and drive Henkel’s portfolio and application strategy to capitalize on and win in this growing market.
- Contribute to the creation of industry-specific content for marketing programs that support local market activation, enhance customer engagement, and scale key applications and processes.
- Actively engage in regional sales and marketing meetings, providing key business insights that inform and refine sales strategies and market focus.
- Oversee the execution of New Product Introductions (NPI), regional product extensions, and portfolio rationalization, ensuring the product portfolio is optimized to meet market demands.
- Define portfolio segmentation and lead improvements to the Golden Range, ensuring alignment with regional needs.
- Manage trademark registrations and renewals, ensuring legal protection and compliance with the business’s strategic objectives.
- Collaborate closely with the Product Management team to monitor and drive category profitability, ensuring commercial success across the region.
What makes you a good fit
- Bachelor’s degree in Business, Engineering, Marketing, or Strategy.
- Preferred total experience: 10+ years.
- Preferred experience in Market Strategy, Business Development, Sales, or Application Engineering: 5+ years.
- Strong business acumen and analytical skills, with the ability to interpret data and derive actionable insights.
- Proven track record in developing and executing successful market penetration and portfolio strategies.
- Familiarity with product portfolio management and project management methodologies.
- In-depth knowledge of industry trends, with experience in the automotive aftermarket. Familiarity with vehicle repair workshop solutions is considered a plus.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across diverse, cross-functional teams.
- Results-oriented with a focus on achieving key business objectives.
- Adaptable and able to thrive in a fast-paced, dynamic environment.
- Proficiency in MS Office; experience with Power BI is a plus.
- Fluent in both English and Chinese.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 24073827
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.