Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Brand Manager
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Brand Manager
Apply for this role
About this position
At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.
Do you dare to make an impact?
As a Brand Manager at Henkel Egypt, you will be responsible for developing and executing brand strategies to drive growth and enhance the market presence of our products. You will collaborate with cross-functional teams to implement marketing campaigns, conduct market research, and analyze consumer insights to ensure the successful positioning and promotion of our brand. The ideal candidate has a strong understanding of marketing principles, excellent communication skills, and a track record of delivering successful brand initiatives.
What you'll do
- Develop and execute brand strategies to achieve business objectives and increase market share.
- Conduct market research to identify consumer insights, market trends, and competitor activities.
- Manage brand profit and loss (P&L) from top line to bottom line, ensuring revenue targets and profitability goals are met.
- Work closely with the sales team to develop and execute commercial measures and portfolio management initiatives that drive sales growth and market share.
- Analyze and interpret market data to develop actionable recommendations for product positioning and brand differentiation.
- Manage marketing budgets and allocate resources effectively to achieve maximum return on investment.
- Implement 360-degree marketing campaigns, including media planning, digital plans, below-the-line (BTL) activities, outdoor advertising, radio promotions, and visibility initiatives.
What makes you a good fit
- Bachelor's degree in marketing, business administration, or a related field (Master's degree is a plus).
- Proven experience as a brand manager or similar role in the FMCG industry with at least 5 years of experience.
- Strong knowledge of marketing principles, brand management, and consumer behavior.
- Excellent analytical skills with the ability to interpret market research data and make data-driven decisions.
- Creative mindset with the ability to think strategically and develop innovative marketing campaigns.
- Strong leadership skills and the ability to collaborate effectively with cross-functional teams.
Henkel is an equal opportunity employer. We look for a diverse team of individuals who possess different backgrounds, experiences, and mindsets.
JOB ID: req67374
Job Locations: Egypt, Cairo, Cairo
Contact information for application-related questions: recruitmenteg@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.