Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Assistant Customer Marketing Manager, Offline&O2O
Apply for this role
Assistant Customer Marketing Manager, Offline&O2O
Apply for this role
About this position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
What you'll do
- Generate market/shopper insights to support strategic development and translate into channel guidance to improve investment & operation effectiveness in offline&O2O channel, ultimately drive the achievement of business target.
- Responsibilities
- Responsible for market/shopper study methodology buildup to facilitate strategy development.
- Collaborate on pricing & promotion planning, execution, and evaluation to enhance investment efficiency.
- Translate GTM strategy to assortment guidance/criteria to meet channel differentiation.
- Develop and implement O2O program to capitalize on the evolving retail landscape.
- Optimize the related process under the company’s code of conduct to improve operation efficiency.
- Accountabilities (Time in %)
- Market/shopper study. (20%)
- Promotion management. (25%)
- Assortment guidance. (25%)
- O2O activation. (15%)
- SOP steering. (15%)
- What the Role Can Offer You
- Develop agile market/shopper insights.
- Develop business navigating capacities.
- Develop knowledge and skill.
What makes you a good fit
- Bachelor’s degree or above.
- 3 years+ of trade marketing or sales experience.
- Be familiar with FMCG industry and especially for offline&O2O business.
- Good sense of data/figures.
- Results oriented, self-motivated and could work in dynamic circumstance.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 24064724
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.