HENKEL CONSUMER BRANDS

Consumer Brands

MEETING CONSUMER NEEDS BY DRIVING

INNOVATIONS WITH ICONIC BRANDS & TECHNOLOGIES

We are driving a multi-category consumer brands platform representing a wide range of products and well-known brands. Our diverse portfolio focuses on multiple consumer brands categories with a strong focus on the two core categories: Laundry & home care and hair.

OUR BRAND PORTFOLIO

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OUR CORE CATEGORIES

Abstract image in blue colors symbolizing a washing process

Laundry & home care

Our brands like Persil, Bref, or all play a key role in our consumers’ everyday lives. We want to inspire generations to come of sustainable product solutions driven by shifts in consumer behavior. That’s why we partner with our consumers and customers to develop market-leading brands and products in areas like laundry care, dishwashing, surface cleaners, and toilet care. 

Imagen abstracta en colores anaranjados que simboliza un mechón de pelo

Hair

With our hair category, we are active in both consumer and professional hair businesses. We are passionate about hair and our brands, like Schwarzkopf or Syoss, truly reflect that. Whether it’s products for hair care, coloring or styling care for our consumers, or innovative products for hair treatment, coloring, finishing, or styling for professional hair salons – our brands are committed to quality, safety, sustainability, and high performance. 

CONTACT & SERVICES

Emergency Hotline

Henkel

+49-211-797-3350


In the event of unintentional product contact, product misuse or an accident, Henkel's emergency hotline is available around the clock. Henkel experts provide competent advice.

Product & Innovation

Press Releases

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A Washing machine in the middle of a living room with Persil laundry detergent standing on top of it. 
Apr 9, 2024 - Press Release
Henkel and Samsung introduce custom wash cycles that reduce energy consumption by 60 percent

Henkel and Samsung have teamed up to offer a laundry experience that combines superior wash performance with energy efficiency for the South Korean market. Leveraging Samsung’s technology alongside Henkel’s Persil Deep Clean enzyme technology, the two companies will launch a custom wash cycle that delivers the Persil Deep Clean experience while reducing energy consumption. 

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Three people on stage
Oct 11, 2023 - Press Release
Henkel celebrates 40 years of pioneering in Singapore

Henkel, a global leader in the adhesive technology and consumer goods markets, celebrated its 40th anniversary in Singapore today. The company seeks to continue driving purposeful growth through meaningful collaborations and sustainable practices with its trusted brands and high-impact solutions.

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People at J-beauty innovation hub opening ceremony.
Mar 16, 2023 - Press Release
Henkel opens “J-beauty innovation hub” in Tokyo

Henkel has officially opened its “J-beauty innovation hub” in Tokyo. The hub for the Hair Professional business will leverage the long-standing expertise of Schwarzkopf and Shiseido Professional in hair color innovation and trends as well as premium hair and scalp care, anti-hair loss, styling, and perm solutions.

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The hairdresser scans the customer's hair with the SalonLab Analyzer while she holds a tablet in her hand.
Oct 6, 2022 - Press Release
Henkel launches first B2B2C hyper-personalized professional hair care brand

With the launch of the new Schwarzkopf Professional hair care brand SalonLab&Me, Henkel is taking the mega trend of personalization one step further by combining hairdresser expertise with a digital and innovative experience. And thus, creates a new business-to-business-to-consumer ‏(B2B2C) business model.

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HENKEL CONSUMER BRANDS