1956

First German

TV commercial

On the left a man and on the right a woman sitting at a restaurant table. Next to the man is a maid in a white bonnet. Next to the woman is a waiter.

Still from the commercial with Liesl Karlstadt and Beppo Brem (1956)

More and more households in Germany own TV sets, so that traditional street advertising is more and more replaced by TV commercials. Henkel too leverages the new medium. In November 1956, Bavarian television...