China, Shanghai, Henkel Consumer Brands
Brand Manager
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.Dare to make an impact?
YOUR ROLE
- New product development
- Work in close collaboration and alignment with JP NPD team, delivering strong understanding of local trends and consumer insights on NPD innovation.
- Conduct market research to identify consumer insights, market trends and competitor activities.
- Develop and execute responsible brand’s portfolio strategy for local market to increase brand penetration in omni channel.
- Collaborate and communicate with related functions (R&D, Supply chain, Legal etc.).
- Monitor and evaluate the launch performance, utilizing key metrics to measure and seek identify areas for improvement.
- Brand communication
- Develop brand communication guideline and assets, including communication platform, brand book, KV, brand video, pack shots etc. cascading to different channels to ensure execution consistency.
- Develop campaign big idea and corresponding assets.
- Budget management
- Track budget execution according to category/brand strategy.
- YOUR ROLE CAN OFFER YOU
- Development in MKT core capabilities.
- Local for local NPD projects.
- Premium segment player experience.
- Multi-channel mixed practice.
YOUR SKILLS
- Proven experience as a brand manager with minimum 3 years of experience, ideally with NPD experience.
- Experience with Beauty industry preferred, or FMCG.
- Competent in problem-solving and interpersonal skills and ability to work with a variety of people.
- Fluent in English, Japanese preferred.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID:
24067724
Contract & Job type:
Regular - Full Time
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