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China, Shanghai, Henkel Consumer Brands

Brand Executive

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

  • Executes assigned new product development projects including conceptualization, validations, development and implementation and closely monitors launch performance and seek optimization opportunity.
  • Develops campaign big idea and corresponding assets, cascading to different channels to ensure execution consistency.
  • Analyzes market & consumer data and taking necessary actions with a proactive approach.
  • Provides overall scalp line related marketing support.
  • YOUR ROLE CAN OFFER YOU

  • Development in MKT core capabilities.
  • Multi-channel mixed practice.
  • End2End brand management experience.

YOUR SKILLS

  • 2-3 years’ MKT experience, ideally with NPD experience.
  • Bachelor's degree or above, MKT/ business major preferred.
  • Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams.
  • Strong creative thinking and problem-solving abilities.
  • Strong project management skill for I&R.
  • A passion for branding and marketing, with a keen eye for detail and trends.
  • Proficient in English, with excellent writing skills.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24067595
Contract & Job type: Regular - Full Time
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
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Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)