China, Shanghai, Henkel Consumer Brands
Brand Manager, SKP Care & Styling
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.Dare to make an impact?
YOUR ROLE
- Lead Schwarzkopf professional hair care & styling category mainstream brands NPD innovation with strong understanding on local trends and consumer insights;
- Lead NPD launch and steer functions’ collaboration (RND, Supply chain, Legal etc.);
- Closely monitors launch performance and seek optimization opportunity;
- Drive mid-long term portfolio pipeline and own end to end innovation development project.
- Brand communication:
- Develops brand communication assets, including communication platform, brand book, KV, brand video, pack shots etc., cascading to different channels to ensure execution consistency.
- Develop campaign big idea and corresponding assets.
- Budget management:
- Budget track execution according to category/brand strategy.
- YOUR ROLE CAN OFFER YOU
- Development in MKT core capabilities.
- Local for local NPD projects, steering role.
- Multi-channel mixed practice.
- End2End brand management experience.
YOUR SKILLS
- Min 5 years’ MKT or commercial related role, young talent, trainee background preferred.
- New product development related background is necessary.
- Experience with Beauty Industry preferred, or FMCG. Demonstrated experience both in 2B &2C business.
- Self-motivated /resilient /logical /team player.
- Language: Native in Mandarin and fluent in English.
- Proficient in Microsoft Excel and PowerPoint skill.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID:
24067419
Contract & Job type:
Regular - Full Time
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