At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
- Strategic approach on handling Professional Salon Image/ Key accounts with right Category focus drive. Effective engagement program to drive Share of Wallet, doors wise planning and execution.
- Demonstrate and deliver the development initiatives to promote Salon services and drive good retail opportunities. The role comprises of creative, analytical, digital, commercial, and administrative responsibilities.
- Aggressive representation with effective communications skills and a good analytics in terms of driving strong sales support.
- SPOC between Sales, Technical, Digital, and Marketing team for strong engagement programs.
- Responsible for building strong professional relationship with Key artist and influencers to drive good Category sales
- Handling all Image/ KA on activation programs, Negotiating, brand Building activations with yearly calendar plans
- 360-degree program on Launch innovations, digital programs, Education programs with eligible budgets Task on existing growth account wise & Competition Door opportunities
- Responsible for executing marketing campaigns and promotional activities that target specific audiences through non-traditional advertising channels. Campaign Planning: Collaborating with the marketing team to develop BTL marketing strategies and plans.
- Execution of Promotional Activities: Implementing various promotional activities, such as events, roadshows, product demonstrations, exhibitions, sales promotions, and direct marketing campaigns.
- Brand Activation: Creating and managing brand activation initiatives to increase brand visibility, engagement, and customer loyalty.
- Budget Management: Monitoring and managing the budget allocated for BTL marketing activities. This includes cost estimation, budget planning, tracking expenses, and ensuring cost effective execution of campaigns.
- Reporting and Analysis: Collecting data and evaluating the effectiveness of BTL marketing campaigns. This involves analyzing campaign metrics, customer feedback, and market trends to identify areas for improvement and make data-driven decisions for future campaigns.
- Market Research: Conducting market research and staying updated on industry trends, competitor activities, and customer preferences.
