Building on the success of his first branded product — Henkel’s Bleich-Soda (bleaching soda) — Fritz Henkel relocated his company to Düsseldorf in 1878. Initially, he rented a factory in the Flingern district, then went on to build his own factory in Düsseldorf-Oberbilk in 1880. In 1899, Fritz Henkel bought a piece of land in Holthausen, then a suburb of Düsseldorf. In the same year, he began building a bleaching soda factory, a sodium silicate factory, a boiler house with workshops, and an office building. In March 1900, Henkel was ready to start up production at the new site.