Digital Transformation
We believe in the power of digitalization. It’s a fast mover, it’s a live-changer – connecting people all around the world, providing them with personalized products and experiences and delivering a level of comfort and convenience that would have been unthinkable just a few years ago. At Henkel, we embrace this flow while never losing sight of the fact that it is people – our customers, consumers and the global Henkel team – who decide where this journey will take us.
CREATING THE NEXT THROUGH DIGITAL INNOVATION
Creating added value through innovation and technology - that is our passion. With our digital unit Henkel dx, we have been focusing on optimizing and transforming individual customer and consumer needs through digital and data-driven business models since 2020. To achieve this, we combine our digital expertise, digital business process management and IT.
We need to better understand our end customer. We anticipate what they want, whether that’s personalization or a direct-to-consumer experience, so we can keep their loyalty in the future.
Michael Nilles, Chief Digital & Information Officer at Henkel
DIGITALMEGATRENDS
Digital transformations have fundamentally shifted market conditions. From the platform economy that has replaced traditional product-based business models, the change in consumer and customer needs, calling for personalization to deliver better products, all the way to evolution of traditional product after-sales services through outcome-based servitization the constant optimization of productivity and efficiency from the value chain to the company.
PLATFORM ECONOMY
Enables business ecosystems to facilitate the creation and exchange of goods and services based on an open, participative digital infrastructure. It builds value for all participants, derived from leveraging complementary products and services and the aggregation of supply and demand. This megatrend is disrupting traditional product-based businesses and creates “winner-take-all” environments.
CONSUMER & CUSTOMER GRAVITATION SHIFT
More and more we see consumer behavior fundamentally changing. Getting to know customers and consumers is now key. New rules of the game have emerged – it’s all about personalization, on-demand, convenience, 24/7. Customers expect a unique experience (CX) across all online and offline channels (“omnichannel”).
OUTCOME-BASED SERVITIZATION
Looking beyond the mere product, this trend is characterized by the extension of business model from pure product offering towards after-sales, service and outcome-based solutions/ Outcome-as-a-Service. It builds on superior, data-driven insights into product usage and performance. This megatrend leverages assets owned by others, like machine data for example.
LEAN. FAST. SIMPLE.
Companies drive value across the entire value chain and within their organizations. Through new ways of working – with increased speed and agility – businesses boost productivity and efficiency and gain better insights for decision making.
EMBEDDING DIGITAL IN OUR DNA
Our customers and consumers are at the core of our digital processes. We incorporate our knowledge and expertise from our business areas into our innovations. With our long-standing specialist and technological expertise and our flexibility to adapt to the market, we achieve new results more quickly and more effectively.
Every day, without exception, we think and live business, customer and consumer first.
BUSINESS DOMAIN EXPERTISE
We are trusted experts to our businesses and understand business models, products, processes and dynamics of our markets.
PROUD TO BE TECH
We are passionate about exploring emerging technologies and leveraging their full potential.
BizDevOps
We deliver a better and faster outcome by uniting our business domain and tech experts.
START-UP MENTALITY
Driven by the market, we test and learn, we build fast – in weeks, not months – and are always ready to adapt.
TECH & DIGITAL INNOVATION HUBS
The Henkel dx Hubs in Berlin and Shanghai as well as the Global Technology Center in Bangalore were launched as dedicated tech and digital innovation centers to drive digital transformation and create leading digital solutions at Henkel worldwide. The tech and digital innovation hubs are places where our digital and tech experts come together with start-ups, the digital ecosystem or tech giants. The goal: to jointly develop digital business models and leading technology solutions while establishing an innovation-driven mind-set.
CREATING THE NEXT SOLUTIONS
We are constantly working on identifying challenges and problems by developing innovative solutions and approaches to remain at the cutting edge. From the use of artificial intelligence to new SAP cloud technologies, we are always at the forefront of exploring new possibilities for shaping the future as pioneers.
OUR DIGITAL BUSINESS
PLATFORM
RAQN
Consumer & customer behavior has massively changed towards on-demand and hyper-personalized digital commerce. That’s why we developed RAQN. It integrates multiple digital touchpoints onto one single digital business platform to create a unique user experience. RAQN is the core to expand e-commerce activities, while addressing individual consumer and customer preferences, accelerate time-to-market and improve performance marketing based on data analytics and insights. The platform is built on our business domain knowledge, software and artificial intelligence capabilities paired with Adobe’s technology expertise – tailored to meet the specific demands of our different business units across consumer and industrial products.
OUR IT BACKBONE
FOR CPG BUSINESS
SPARC
Trade promotion management (TPM) is of vital strategic importance at Henkel. That’s why we have built SPARC – our Sales Promotions and Revenue Cloud – to provide greater transparency and efficiency for us and better relationships with our customers. SPARC enables just-in-time monitoring of spend, creates efficiencies, and increases profitability. SPARC was custom-made using latest SAP cloud technology and self-built Henkel-tailored algorithms. Our goal is to become industry best-in-class in Trade Spend Management.