Henkel’s Laundry & Home Care business sector has been recognized with the European Supply Chain Excellence Award 2009, presented by the European business magazine Supply Chain Standard and PRTM, a leading global management consultants firm. An extensive analysis of value chains was the basis of this competition, in which more than 60 different, mostly globally operating companies from all over Europe were shortlisted for the final round.

Henkel’s Laundry & Home Care business sector is the winner of the 2009 Award for Excellence in Supply Chain Customization and Innovation. This General Industries Award is conferred by Boston Strategies International. The internationally operating consulting firm has conducted an in-depth global supply chain benchmark study in which diverse companies responded from all over the world.

What is sustainability? How can sustainability be measured in different brands such as Persil, Terra Activ and Somat? When is one solution more sustainable than another? The Henkel-Sustainability#Master of the Laundry & Home Care business sector gives answers to these questions. The computer-aided method developed by Henkel makes it possible to assess whether products and processes are more sustainable relative to a starting situation.

Christian-André Weinberger, Corporate Senior Vice President und Global Chief Marketing Officer and Sustainability Council representative for the Laundry & Home Care business at Henkel explains why sustainability is a success factor, why performance – based on sustainability – is setting a new standard of quality, and why innovative, sustainable consumption can lead us out of the crisis.

Sustainability is more than environmental protection and social engagement. At Henkel, sustainable development starts with the selection of the raw materials for its branded products, involves manufacturing, distribution and communication, and takes the use phase and disposal into account as well, thus encompassing the entire value chain. At an information event on July 1, experts used practical examples to demonstrate how the company exercises its responsibility in its Laundry & Home Care business and why this is so important, especially in challenging times.

at the Holthausen site in Düsseldorf, Germany

For more than 133 years, Henkel has been combining leading brand performance with responsibility toward people and the environment. In Cologne on May 19, Henkel received the 2009 Plus X Award – conferred as part of a major European technology competition – for its standing as an “Ecologically Committed Company”. Also recognized were the company’s new liquid laundry detergents marketed under the Terra Activ brand.

In the fall of 2008, Henkel launched its second international student competition under the name ‘Henkel Innovation Challenge’. Now the finals in Brussels have just come to an end. The eleven best student teams from throughout Europe presented their ideas before an international jury comprised of Henkel managers. As ‘business development managers’, they elaborated a concept for a Henkel product in the year 2050. The winners were the team representing the Netherlands studying at the Rotterdam School of Management. These upcoming talents presented a compelling concept for an innovative, environmentally compatible detergent able to function without water.

A jury of twelve experts from industry, academia, specialist magazines, and business consultants honored Henkel’s Laundry & Home Care business sector on April 3 with the “Supply Chain Management Award 2009” for the successful global reorganization of its supply chain. The award is presented annually to the manufacturer with the best supply chain.

“Best Innovation Contributor 2008”/“Best Supply Performance 2008”

Innovative brands

Henkel official partner of Expo Zaragoza

Better for the laundry, better for the environment – that is the new “Persil – better than ever from 20°C”. From April 2008, Persil with its high-performance active stain remover will be offering even better results from just 20°C, enabling the laundry to be washed at low temperatures – with proven Persil cleanliness still abounding, of course. Hence, with Persil, it is possible to both save energy and spare the environment.

At the 2008 SDA (Soap and Detergent Association) Annual Meeting and Industry Convention, January 29 to February 2, 2008 in the United States (Florida) Henkel Laundry & Home Care awards prizes to two outstanding suppliers. The “Best Innovation Contributor 2007” goes to Clariant for the best contribution of an external partner delivering outstanding consumer-relevant innovation that resulted in a product of highest market value. The “Best Supply Performance 2007” is awarded to Evonik Degussa for its outstanding supply performance.

iF Gold Award 2007 for Persil from Henkel

New packaging design for premium brands from Henkel

100 Years of Persil – a Piece of Advertising History

1:3 share split proposed

To win the Fritz Henkel Award for Innovation a product idea must have two essential attributes: a convincingly innovative character and successful market performance.

Henkel KGaA has selected five in-house research teams as winners of its "Research/Technology Invention Award".