Diminutive, powerful and convenient, Persil ActicPower is the most advanced liquid detergent in the Persil portfolio. Available in a small, handy bottle – Color for bright rainbow shades and Universal for gleaming whites – it is very high-yielding and superbly effective at just 15 degrees Celsius. www.persil.de/acticpower

Launched in the USA, innovative Purex Complete 3-in-1 laundry sheets combine the performance of a detergent along with heat-activated softener and antistatic ingredients that are released in the drier to prevent electrostatic accumulation in the wash load. www.purex.com

Somat 9, developed for the Western European market, offers nine functions for even better machine dishwashing results. It also solves two problems often  cited by consumers, providing an odor neutralizer to combat unpleasant smells, and generating an extra-dry action to negate the nuisance of slow drying, especially in the case of plastics crockery. www.somat.de

Schwarzkopf Gliss Kur Hair Active takes the bar a notch higher – an innovative hair care system that activates the roots and reduces hair loss due to breakage. The high-performance formula repairs and strengthens the hair without adding weight – ensuring both volume and resilience. www.glisskur.de

With Schwarzkopf Drei Wetter Taft Ultra Silk Touch, Europe’s styling market leader Taft has succeeded in combining seemingly incompatible opposites: a 24-hour ultra-strong hold and silky smooth hair. The new styling line includes a hair spray, a styling foam, a cream gel and a wax. www.taft.schwarzkopf.com

With Essential Color, the experts from Schwarzkopf have succeeded in developing the first enduring colorant without ammonia, but with added naturebased ingredients such as lychee and white tea. Now, for the first time, a coloration product is able to satisfy the twin wishes of more naturalness and a great hair color result without any tradeoff. www.essentialcolor.de

This newly developed hotmelt adhesive for packaging applications unifies the best of both worlds: substantially reduced power consumption levels resulting from a processing temperature of just 130 degrees Celsius, i.e. 40 degrees Celsius less on average than previous Supra hotmelts, combined with the advantages of Henkel’s Supra technology: exceptionally high bonding strength, outstanding flowability and an appreciably wider range of application suitability. "A hotmelt for ice-cold calculators"

Loctite 5188 flange sealant is particularly suitable for engines, gears and pumps. It remains highly flexible even under prolonged thermal and chemical loading, offering excellent adhesion to metallic substrates – especially aluminum. Its extensibility compensates for micro motions resulting from vibration and pressure or temperature fluctuations. www.loctite.com

A major advancement for semiconductor packaging technology. The placement of miniature electronic components requires enormous precision. With Ablestik SelfFilleting, the die attach process is much faster and more reliable. A dot of the new material is carefully dispensed and then the capillary forces of the product draw it out to the edge of the die where it automatically stops. The material also controls the bondline thickness. www.henkel.com