Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Media & Digital Expert
Apply for this role
Media & Digital Expert
Apply for this role
About this Position
As a Media & Digital Expert, you will lead the development and execution of offline and online media strategies for assigned brands. You will play a pivotal role in shaping the brand’s digital presence across touchpoints, driving innovative campaigns, and ensuring alignment with regional and global strategies. Your analytical mindset, strategic thinking, and passion for digital trends will empower the organization to excel in the ever-evolving media landscape.
What you´ll do
- Plan, manage and execute the overall direction for global digital touchpoints, social media activities across global markets
- Plan, manage and execute special digital platform projects across global markets for a focused / all product category
- Conduct analysis of own/competitor's digital activities across relevant digital touchpoints for fast learning sharing and eff-ve roll-outs
- Collect and analyze data from various departments and resources with regard to project KPIs for measurement and impact assessment
- Test and roll out new applications / functionalities Implements and manages or supports implementing of digital campaigns and strategy development per brand cluster
- Collaborate with global marketing team and creative agencies to organize effectively upgraded digital campaigns for launches/re-launches
- Translate the current communication strategy into a hollistic mobile first digital and touchpoint strategy
- Regularly connect and consult to SMU and markets, driving best in class digital execution; cross-fertilises knowledge accross brands and markets
- Enable and consult markets to use global digital strategy and touchpoint recommendations to upgrade their market digital activities
What makes you a good fit
- At least 4 years in a similar role
- Strategic Thinking: Align media and advertising strategies with business goals
- Media Expertise: Knowledge of offline and online media planning, social media, and digital touchpoints
- Campaign Management: Experience in managing and coordinating campaigns with external agencies
- Analytical Skills: Ability to measure KPIs, analyze performance, and assess competitor activities
- Digital Proficiency: Familiarity with digital marketing tools and emerging trends
- Project Management: Strong organizational and coordination skills for cross-functional teamwork
- Communication Skills: Effective collaboration with internal teams and external partners
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Welfare Platform
- School Books reimbursement
- Free Canteen and bi-monthly Product box
- Extra Professional Accident Insurance
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25077094
Job Locations: Italy, Lombardy, Milano
Contact information for application-related questions: humanresources-italy@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.