Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Brand Manager, Perwoll & Vernel (Almaty, Kazakhstan)
Apply for this role
Brand Manager, Perwoll & Vernel (Almaty, Kazakhstan)
Apply for this role
About this Position
Henkel is in search of a Brand Manager (Laundry, Perwoll & Vernel) in Almaty, Kazakhstan.
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop What makes you a good fit. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
What you´ll do
- Brand Strategy
- Drive brand strategy to implementation and set objectives to boost brand added value contribution to business
- Translate brand strategy into plans and go-to-market strategies - Brand Tactics
- Cooperate with a team of cross-functional people and drive deployment process of brand initiatives
- Define and drive relevant short-term measures to keep healthy brand development
- Control and evaluate all marketing activities results and contribution to brand development based on clear qualitative and quantitative objectives
- Deeply understand specifics of brand promo tactics, manage and control sales implementation within trade channels - Brand Financials
- Deeply understand specifics of brand promo tactics, manage and control sales implementation within trade channels
- Own and clarify brand financial performance specifics and product / country mix implication on it
- Track and understand brand financial statements (organic sales growth, profitability, COGS, FX etc.) - Market Development
- Analyze and provide relevant and action points on brand development, threats and opportunities based on market data
- Monitor market trends, research consumer markets and competitors’ activities
- Constantly evaluate brand promo tactics efficiency to the brand’s objectives - Media and PR
- Deploy all needed media activities in-line with 360-degree support concept based on brand strategy and tactics
- Analyze and input on media strategies/tactics based on brand objectives
- Assess media landscape and competitor activities in order to maximize its effect on brand success - Marketing Communications
- Ensure clear marketing communication to be transmitted across all stakeholders to keep brand at the top of mind
- Deliver reporting presentations and inputs for international management for business reviews
- Be in touch with cross-functions / international colleagues / sales team to accumulate and implement all relevant best practices and inputs fit-to-the-brand
- Drive brand strategy to implementation and set objectives to boost brand added value contribution to business
- Translate brand strategy into plans and go-to-market strategies
- Cooperate with a team of cross-functional people and drive deployment process of brand initiatives
- Define and drive relevant short-term measures to keep healthy brand development
- Control and evaluate all marketing activities results and contribution to brand development based on clear qualitative and quantitative objectives
- Deeply understand specifics of brand promo tactics, manage and control sales implementation within trade channels
- Deeply understand specifics of brand promo tactics, manage and control sales implementation within trade channels
- Own and clarify brand financial performance specifics and product / country mix implication on it
- Track and understand brand financial statements (organic sales growth, profitability, COGS, FX etc.)
- Analyze and provide relevant and action points on brand development, threats and opportunities based on market data
- Monitor market trends, research consumer markets and competitors’ activities
- Constantly evaluate brand promo tactics efficiency to the brand’s objectives
- Deploy all needed media activities in-line with 360-degree support concept based on brand strategy and tactics
- Analyze and input on media strategies/tactics based on brand objectives
- Assess media landscape and competitor activities in order to maximize its effect on brand success
- Ensure clear marketing communication to be transmitted across all stakeholders to keep brand at the top of mind
- Deliver reporting presentations and inputs for international management for business reviews
- Be in touch with cross-functions / international colleagues / sales team to accumulate and implement all relevant best practices and inputs fit-to-the-brand
What makes you a good fit
- A degree in Marketing, Finance, Economics, Business Administration, or a related field
- Proven working experience in brand management for at least 3+ years (preferable field: FMCG)
- Fluent English
- Advanced Microsoft Office user (esp. Power Point, Excel)
- Proven ability to develop brand and marketing strategies and its real business impact on brand targets
- Excellent understanding of the full marketing mix
- Strong analytical skills accompanied with data-driven thinking mindset
- Outstanding communication skills and pro-active approach on a day-to-day basis
- Personal & Leadership Skills & Competencies:
- Initiative & Leadership
- Perspective
- Strategic Vision and Agility
- Innovational Approach and Willingness to learn
- Proactiveness and Risk-taking Willingness
- Teamwork and Cooperation
- Communication and Influencing
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Meal Allowance
- Medical Insurance after probation period
- Mobile limit
- Up to 30 days paid sick leave per year
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 24072675
Job Locations: KAZ, Almaty Province, Almaty
Contact information for application-related questions: HRCommunicationsCAC@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.