Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Head of Marketing Adhesives Consumer and Craftsmen
Apply for this role
Head of Marketing Adhesives Consumer and Craftsmen
Apply for this role
About this position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
Key Responsibilities:
- Strategic Development:
oDevelop and execute a comprehensive marketing strategy for the Brazilian market, aligned with global directives and local priorities.
oSet up successful plan to capture market share and regain leadership on historical market
oIdentify and penetrate strategic new markets.
oDefend our premium positioning and our value proposition in a price-driven market.
- Product Portfolio Management:
oOptimize the portfolio by driving innovation, portfolio extension as well as portfolio rationalization.
oDefine launch, activation, and product management plans, creating value for each targeted segment.
- Cross-functional Leadership:
oOversee and coordinate the marketing, trade marketing, digital, and application engineering teams.
oCollaborate with global teams to ensure successful implementation of international directives and projects.
oCollaborate with different departments to drive execution with sales, operation, controlling, etc…
- Market Analysis and Insights:
oMonitor and analyze market trends, competitor activities, and consumer behaviors.
oIdentify growth opportunities and adjust strategies accordingly.
- Customer and Multi-channel Activation:
oStrengthen relationships and engage with main customer (distributors, wholesalers, key accounts, and eCommerce platforms).
oDrive tailormade plan and offer according to channel and type of customer in-line with our strategy
YOUR SKILLS
- Education and Experience:
- Master’s degree (MBA or equivalent) in Marketing, Business, or related fields.
- 10+ years of experience in senior marketing or equivalent leadership roles, ideally within complex, multi-channel environments.
- Proven expertise in managing premium brands with high-price positioning, preferably in FMCG or related industries.
- Experience in Adhesive, DIY or Construction Industry is a plus
- Key Skills:
- Strong experience in managing brand / complex product portfolios
- Strong experience in developing and driving clear brand promise and value proposition in a price-driven market.
- Successful track record in capturing market share with Premium Brand
- In-depth understanding of Brazilian distribution channels (traditional, modern, eCommerce, etc.).
- Ability to navigate global corporate environments while balancing global processes and local priorities.
- Results-oriented with strong analytical and strategic thinking skills.
- Collaborative leadership style and the ability to motivate cross-functional teams.
- Personal Attributes:
- Strategic mindset with long-term vision.
- Excellent communication and influencing skills, both internally and externally.
- Flexibility and adaptability to handle changing priorities.
- Resilience and ability to manage high-pressure situations in a complex environment.
- Languages:
- Fluent in Portuguese and English
- Spanish is a plus
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 24070821
Job Locations: Brazil, São Paulo, Lapa
Contact information for application-related questions: Recruitment.LATAM@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.