Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Nordic Digital Marketing Manager
Apply for this role
Nordic Digital Marketing Manager
Apply for this role
About this Position
What you'll do as Nordic Digital Marketing Manager (Focus: e-commerce, marketing texts, websites, digital tools & social media) you will plan, coordinate and execute Henkel Consumer Brands' marketing activities in resellers eCom channels, and improve customer experience around our product and brand in both our owned channels and eCom channels across the Nordic regions.
You will be responsible for developing and executing strategies to increase the revenue and profitability of HCB's products in eCom channel by building and managing strong retail media campaigns and optimising channel performance by focusing on improving the end customer experience. You will also be responsible for managing our brand websites that provide education and inspiration to our customers. You will be reporting to the Nordic Head of Marketing.
What you´ll do
eCom:
- Develop and execute a marketing strategy in resellers' eCom channel.
- Collaborate with internal stakeholders to create effective marketing campaigns to drive customer acquisition and retention through reseller channel.
- Optimise channel performance by focusing on improving the end customer experience.
- Monitor and analyse industry trends, competitive landscape, and customer feedback to identify opportunities.
- Analyse and provide regular reporting to management on marketing and e-commerce performance, using data for decision-making and campaign optimisation.
Websites:
- WEBSITE MANAGEMENT: Lead the day-to-day management of HCB's Nordic websites. Secure correct and optimised product information is available.
- CONTENT SUPPORT & DEVELOPMENT: Review and adapt available in-house creatives to enrich our websites with useful and engaging content. Review content published on the site, analyse user behaviour and platform performance to identify trending or engaging topics to increase visibility and engagement further - aligning with SEO focus.
- SEO & ANALYSIS: Set, monitor, and analyse SEO KPIs and proactively identify new opportunities/topics for SEO to drive traffic.
- Responsible for an intern.
What makes you a good fit
- Bachelor’s degree in marketing, Business, Science or related field, or equivalent experience.
- Excellent visual, written and verbal communication skills in English. Other Nordic languages are a merit.
- Strong analytical and data-driven mindset, with experience in analysing and reporting on channel performance metrics.
- Demonstrated ability to manage multiple projects simultaneously, prioritise effectively, and meet deadlines in a fast-paced environment.
- Skilled in Google Analytics and have a good understanding of data compliance.
- Experience in understanding, tracking and improving SEO success.
- Good knowledge of marketing techniques and strategies.
- Ability to be a team-player but also be pro-active and work independently.
- Fluent in English and at least Swedish or Finnish. Danish is a merit.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Occupational Health Checks & Private Health Insurance
- Sports compensation allowance
- Pension
- Annual Leave: 30 days plus public holidays
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25074647
Job Locations: Sweden, Stockholm, Stockholm
Contact information for application-related questions: Norden.hr@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.