Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Manager, Market and Customer Activation, Electronics
Apply for this role
Manager, Market and Customer Activation, Electronics
Apply for this role
About this position
About this Position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop What makes you a good fit. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?What you´ll do
- This job would report to the Global Head of Market and Customer Activation (MCA). The role is to drive global semiconductor market and customer activation strategy and implement promotion activities for the US and Europe regions.
- Responsible for marketing and communications strategy and execution plans which include the digital marketing, content strategy, brand awareness, media engagement, demand creation and internal communications.
- Partnering with the business, the candidate is to drive result-oriented integrated marketing communications campaigns to help achieve key strategic initiatives and brand awareness objectives of the electronics business.
- Drive awareness and demand for electronics materials in global semiconductor market segment
- Develop and manage integrated global campaigns and own execution of its associated plan, including scope, target outcome, key metrics and measures, that could be leveraged globally and assist the tactical execution of those campaigns.
- Responsible for content strategy by creating compelling contents and campaigns that attract, engage and retain the targeted persona.
- Drive performance through a results-driven experimental approach, both in existing channels and by experimenting new techniques.
- Work closely with marketing and commercial teams in managing launch date, activation activities and differentiated messaging to accelerate reach to key and emerging markets.
- External communications for the US and Europe regions: Continuously enhance brand and customers intimacy along customer journey
- Establish a scalable marketing and communications strategy and execute it successfully across target personas, segments and markets with positive financial impact for the company.
- Drive an integrated activation and communications strategy from sales engagement, digital marketing, event management, media relations to content marketing in support of the business priorities.
- Position AME as the recognized leader in electronics
- Work closely with the local commercial teams in product and solution activation campaigns and differentiated messaging to accelerate reach to key and emerging market.
What makes you a good fit
- 10 years of experience in marketing and communications
- Preferred bachelor's degree in chemistry, Business, Electrical or Electronics Engineering, or similar
- Strong ability in conceptualizing, planning, executing, and evaluating full spectrum of communications deliverables, including lead generation, digital marketing, media engagement, sales tool development and content creation.
- Proven project management experience and handling multiple projects simultaneously
- Resourceful, results driven and able to work effectively in a matrix environment and tight deadlines.
- Analytical with meticulous attention to detail, translate business and marketing strategy into an acquisition plan.
- Good interpersonal skills including the ability to interact, influence and communicate effectively with all levels of management and different culture
- Creative, innovative and team-player.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Annual performance bonus
- Comprehensive healthcare including mental health support and 401(k) plan matched by employer
- Family benefits including fertility support, fully paid parental leave, caregiver services
- Sickness leave, holidays, volunteer time off, summer Fridays & more
The salary for this role is $95,000.00 - $120,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics. We welcome all applications.
JOB ID: 25075401
Job Locations: United States, CA, Irvine, CA
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.