Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Media & Digital Manager
Apply for this role
Media & Digital Manager
Apply for this role
About this position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?
What you'll do
As the Media & Digital Manager, you will lead the development and execution of offline and online media strategies for assigned brands. You will play a pivotal role in shaping the brand’s digital presence across touchpoints, driving innovative campaigns, and ensuring alignment with regional and global strategies. Your analytical mindset, strategic thinking, and passion for digital trends will empower the organization to excel in the ever-evolving media landscape.
- Steer the offline and online media and advertising strategies for assigned brands, ensuring alignment with overall business objectives.
- Plan, manage, and execute the direction for digital touchpoints and social media activities. Agency Coordination & Campaign Management
- Brief, coordinate, and manage external agencies for planning, approvals, and reporting.
- Implement and manage digital campaigns and strategies per brand cluster, collaborating with creative agencies to deliver exceptional launch/relaunch campaigns.
- Analyze own and competitors’ digital activities across all relevant touchpoints.
- Collect and evaluate data from various departments to measure project KPIs and assess the impact of campaigns. Innovation & Digital Development
- Test and roll out new applications and functionalities to stay ahead of digital trends.
- Translate the current communication strategy into a comprehensive digital and touchpoint strategy, incorporating cutting-edge advancements like generative AI.
- Collaborate with global and regional teams to implement best-in-class digital executions aligned with EU strategies.
- Drive organizational upskilling on emerging digital trends and technologies.
What makes you a good fit
- At least 4 years in a similar role
- Strategic Thinking: Align media and advertising strategies with business goals.
- Media Expertise: Knowledge of offline and online media planning, social media, and digital touchpoints.
- Campaign Management: Experience in managing and coordinating campaigns with external agencies.
- Analytical Skills: Ability to measure KPIs, analyze performance, and assess competitor activities.
- Digital Proficiency: Familiarity with digital marketing tools and emerging trends.
- Project Management: Strong organizational and coordination skills for cross-functional teamwork.
- Communication Skills: Effective collaboration with internal teams and external partners.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 24073553
Job Locations: Italy, Lombardy, Milano
Contact information for application-related questions: humanresources-italy@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.