Senior Manager, Digital Marketing

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Spearhead media investment choices in national media, retailer media, promotion, and commercial activations e.g. Market mix, media optimization, A/B testing, Media analytics, etc.
• Sets budget for all paid and ecommerce marketing initiatives on yearly, quarterly and monthly basis—working with appropriate agencies and teams to ensure all marketing spends are within budgets and ongoing analysis of return for select paid placements.
• Development and implementation of the digital marketing plan for building the brand across all touchpoints, including our eCommerce, website, eTail, eCRM, marketing campaigns and strategic partnerships.
• Lead agencies, and internal stakeholders to develop comprehensive marketing strategies covering paid search, display, programmatic, and social media advertising, website and beyond.
• Analyze current media ecosystem and make recommendations for future scaling of business.
• Develop a data-driven decision approach with appropriate KPIs to analyze and measure activities, make recommendations and optimizations to share with leadership teams.
• Collaborate with head of Brand to develop and manage overall calendar to develop multi-strategy events in alignment with tentpoles.
• Work closely with head of Social to ensure cohesive strategy in digital expression, uplifting campaigns in alignment with tentpoles.
• Creative development for paid media campaigns by working closely with Social, Project Manager, and Designer(s) to adapt content for platforms and placements and participate in shoot productions for all needs.
• Manage creative for paid media campaigns by working closely with planning/buying agency for display, SEM and paid social and analyze results to drive acquisition, retention, and sales growth.
• Oversee strategic content development for digital marketing initiatives, working with internal and external partners and Brand to drive site engagement and content to be utilized in CRM, Loyalty, and social touchpoints.

YOUR SKILLS

• Successfully completed a degree in a business and/or marketing-related emphasis. (MBA or graduate degree preferred.)
• 5-7 years’ experience managing digital marketing/e-commerce/e-tail/social media businesses with a high degree of knowledge about the principles of paid marketing strategy.
• Outstanding strategic thinking, analytical, & problem-solving skills and excellent written, oral, and presentation skills.
• Negotiation experience
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret and understand budgets.
• Must have strong analytical skills.
• Must be a self-starter with the ability to multi-task
• Must be able to work well under pressure and thrive in a fast-paced environment  Understanding of websites/ecommerce platforms/UX and UI and proficient computer skills – Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Self-motivated, results oriented, and a creative thinker with a high level of passion, initiative, & assertiveness with an analytical approach to identifying opportunities.
• Comfortable working cross-functionally and with internal and external teams
• Willing to take on new challenges and opportunities as they arise and adaptable to different styles across large range of brands and stakeholders.
  

The salary for this role is $100,000.00 - $135,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics. We welcome all applications.