Brand Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Drive brand growth to outperform the market & further strengthen Henkel brands by understanding our competition & developing annual strategic plans.
• Plan and launch new initiatives based on international NPD developments.
• Translate brand and consumer insights using market data research into strategies and activities that drive long-term business success.
• Develop and execute best practice marketing activation that deliver brand objectives.
• Work closely with agency partners (media, PR, creative), to brief and manage campaigns.
• Work closely with the Sales and Category team to agree, develop and execute key launches and sales promotional activity.
• Continuously review the sales forecast and take corrective action to ensure annual targets are met.
• Monitor consumer feedback on a monthly basis from Consumer Advisory and take necessary actions.
• Collaborate with Category management, Sales, Finance, procurement, supply chain to drive the business towards the set growth targets.
• Collaborate with the Global team to build and drive the brand values and execute the brand strategy.

YOUR SKILLS

• Strong experience with consumer understanding and ability to understand market and consumer insights, spot market trends and generate actions.
• Strong project management skills, focused on delivering key milestones on time and inline with targets.
• Very good communication and collaboration skills.
• Degree educated, or equivalent, ideally within Business or Marketing.
• Computer literate and confident with the MS Office suite and other computer systems.
• An in-depth knowledge of marketing with at least three years experience, preferably in FMCG.
• Proactive work ethic.
• Passion for innovation and brands.
• Good attention to detail.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.