Global Manager Marketing Transformation – Content Strategy ‏(d/f/m)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Lead development, execution and deployment of the future Henkel Consumer Brand’s Content Strategy
• Shape recommendations for future creative operating model and system to significantly increase creative effectiveness
• Shape the overall Marketing Transformation especially the Content transformation (incl. transformation plan, target picture and priorities)
• Design the content operating model
• Define future production processes and brand governance
• Responsible for orchestrating complex and technical workstreams across cross functional teams, on key topics related to Content Strategy
• Enable user audiences and business owners to run more effective and efficient operations along key marketing objectives/media processes
• Provide strategic advice on topics relating to the marketing transformation process
  
  

YOUR SKILLS

• Master’s degree in Marketing, Communications, or a related field
• 5+ years of experience content strategy and transformation initiatives
• Experience in content creation processes managing creative projects from ideation to execution, preferably in a global or regional context
• Strong content affinity, with a deep understanding of creative operating model and system
• Tech-savvy with a solid understanding of GenAI and content-related technologies
• Fluent language skills in English

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.